Custom Software Built Around Your Coaching Business
Off-the-shelf tools weren’t built for how you coach. We build any custom software your practice needs — a bespoke CRM or coaching platform, a client/member portal, course & community dashboards, or a custom AI agent — using Claude Code. 10× faster delivery. Same quality. Lower cost.
We Don't Write Code Line-by-Line. We Direct AI Agents.
Traditional dev shops bill hourly while engineers type. We use Claude Code — Anthropic's official CLI for AI-assisted development — to build production software for coaching practices faster than any human-only team can match. The output is the same (or better). The cost and timeline are dramatically lower.
For coaching-specific systems — intake screening bots, discovery-call AI receptionists, cohort analytics dashboards, and full coaching platforms — we build on the Claude Agent SDK, the OpenAI Agents SDK, and VAPI / Retell for voice, choosing the right stack for your practice’s exact needs.
Off-the-Shelf Software Wasn’t Built For How You Coach
Coaching practices get stuck duct-taping generic tools together — paying for seats they don’t use, re-keying data, and still missing the one system they actually need. When the software doesn’t fit, we build one that does.
Off-the-shelf software wasn’t built for how you coach
You’re duct-taping Kajabi, a CRM, spreadsheets, and a scheduler together — paying for seats you don’t use and still missing the one system your coaching practice actually needs.
No CRM or course platform built for THIS practice
Generic CRMs don’t speak cohorts, program tiers, accountability, or retainers. Course platforms don’t speak your enrollment logic. We build one designed around your exact offer and workflow.
Your clients have nowhere to log in
Modules over email, homework over text, check-ins lost in DMs. There’s no branded place for clients or members to log in, see their program, and track progress.
Your data is scattered everywhere
Kajabi here, GHL there, Calendly and a spreadsheet somewhere else. Nothing reconciles, and you can’t see the truth about your pipeline, revenue, or retention in one place.
You need AI that actually knows your programs
Not a generic chatbot — a custom AI agent trained on your programs, your qualification criteria, and your voice, working inside the tools you already use.
Any custom software — a coaching CRM, a client/member portal, course & community dashboards, a custom AI agent, or something no one’s built yet — we can build it for you. Get a quote by booking a call.
We Build Any Custom Software Your Practice Needs
Five of the most common builds for coaching businesses — and “anything else” genuinely means anything else.
A CRM / coaching platform
A CRM or full coaching platform built around your programs — cohorts, program tiers, application pipelines, accountability, and retainer billing, your way.
A client / member portal
A branded, secure portal where clients and members log in to see modules, complete homework, upload check-ins, message you, and track their progress.
Course & community dashboards
Dashboards that unify course progress and community activity — pulling from Kajabi, Teachable, Thinkific, Circle, or Mighty Networks into one clear view.
Custom AI agent software
AI intake, qualification, support, and follow-up agents trained on your programs and connected to your stack — built on the Claude Agent SDK.
Anything else you can spec
Internal tools, automations, analytics, integrations, SaaS products — if it runs your coaching business, we can build it from scratch.
From a Single Agent to a Full Platform
However big or small — we cover the whole spectrum of custom software for coaches.
Agentic AI Systems
Multi-step AI agents that take actions, use tools, and complete real workflows — built on Claude Agent SDK or OpenAI Agents SDK.
- Application screening & discovery-call qualification agents
- Client support bots that answer program FAQs 24/7
- Cohort progress tracking & accountability agents
- Intake paperwork & data-extraction agents
- Multi-agent orchestration for complex coaching workflows
Custom AI Voice Software
Production voice agents that answer or place real phone calls — built for coaching intake, enrollment, and retention on VAPI, Retell, or Twilio + Claude.
- AI discovery-call receptionists for coaching practices
- Outbound re-enrollment & retainer recovery callers
- Application pre-screening voice agents
- Post-cohort NPS & testimonial callers
- Bilingual coaching intake for international programs
Custom Coaching Business Software
Full applications — coaching CRMs, client/member portals, program analytics platforms — built around your specific coaching workflow with modern stacks.
- Custom coaching CRMs & cohort management platforms
- Branded client/member portals with module tracking
- Course & community dashboards (Kajabi, Circle, Thinkific)
- Retainer billing recovery & churn prediction tools
- Internal tools, analytics & custom integrations
Own Your Platform Instead of Renting a Template
Kajabi, Teachable, Thinkific, Circle, and Mighty Networks are great to start — until your programs outgrow them. We build software you own, shaped to your practice.
Rebuild what Kajabi does — your way
Courses, offers, and members modeled exactly around your programs instead of a template you have to bend to.
Unify Circle & Mighty Networks data
Pull community membership and activity into your own dashboard so engagement and retention are finally visible.
Consolidate Teachable & Thinkific
Bring scattered course platforms into one branded system with a single login and one source of truth.
Want to stay on GHL and connect or migrate these tools instead? See GHL Development & Migrations.
Software & Agents We Can Build for You
Concrete examples, each solving a real coaching-business problem. These are starting points; we customize to your exact needs.
AI Client Intake Agent
Multi-channel intake bot for coaching practices. Qualifies applications by program tier, screens for fit, collects intake paperwork, and books discovery calls only when the prospect is a real match.
AI Discovery-Call Receptionist
Answers your phone 24/7 in a natural human voice. Qualifies callers against your program criteria, books discovery calls directly to your calendar, and texts you a summary of every call.
Custom Coaching CRM
A CRM built for your practice — application pipelines, cohort stages, program tiers, accountability tracking, and retainer billing, all in one place with the fields you actually use.
Branded Client / Member Portal
A secure portal where clients log in to see modules, complete homework, upload check-ins, and message you — with progress tracking and cohort timelines built in.
Program Analytics Dashboard
Pulls from GHL, Kajabi, Circle, Stripe, and your data warehouse to show applications by source, conversion by funnel, MRR by tier, and churn risk — one clear dashboard.
AI Client Support Agent
Reads incoming messages across email, chat, and SMS. Answers program FAQs from your knowledge base automatically and escalates anything complex to you with full context gathered.
AI Intake & Document Agent
Reads applications, agreements, and intake forms. Extracts structured data, routes to the right cohort, and files everything into your CRM automatically.
AI Content & SEO Agent
Researches trending topics in your niche, drafts SEO-optimized posts and social content around your programs, schedules them, and tracks performance — a content team for a fraction of the cost.
Don't see your use case? Book a discovery call — if it's possible to build, we can build it.
The Stack We Build On
We pick the right tool for each job — but here are the ones we use most.
Foundation models & SDKs
Voice AI
Languages, frameworks & infra
From Idea to Production in 5 Steps
A clear, predictable engagement — no scope creep, no surprises.
Free Discovery Call
30 minutes. We understand your problem, current stack, and goals.
Scoping & Fixed Quote
Written scope document with milestones, timeline, and a fixed-price estimate.
Build Sprints
1–4 week sprints with weekly demos. You see progress every Friday.
Testing & QA
Edge cases, security, performance. We don't ship broken software.
Deploy + 30-Day Warranty
We deploy to your infrastructure and fix any bugs free for 30 days.
Two Ways to Engage
Project-based or hourly — whichever fits your needs.
Fixed-Price Project
- One-time payment milestones
- Written scope & fixed timeline
- Transparent fixed pricing — no surprises
- 30-day bug-fix warranty included
- Best for clearly-defined builds
Hourly Engagement
- Pay only for hours worked
- Best for ongoing iteration
- Daily Loom updates included
- Cancel any time (1-day notice)
- Best for evolving requirements
Custom Software FAQ
Any of it. A custom CRM or full coaching platform, a branded client/member portal, course & community dashboards that unify Kajabi / Teachable / Thinkific / Circle / Mighty Networks, custom AI agent software, internal tools, analytics, integrations, or a standalone SaaS product. If it runs your coaching business, we can build it from scratch — the fastest way to a quote is to book a call.
This page covers broader custom software and AI — a coaching CRM, a client/member portal, course dashboards, or a standalone AI agent — that may or may not touch GoHighLevel. The /ghl-development page is specifically about extending, connecting, or migrating into GHL. If your project must live inside GHL or connect a tool to a GHL sub-account, start there; otherwise you’re in the right place.
Traditional dev shops bill hourly while engineers type. We use Claude Code — Anthropic's official AI-assisted development CLI — which lets a small team ship the same coaching software 10× faster. For a coaching practice, that means a working AI intake bot in ~3 weeks instead of ~8. Same quality, dramatically lower cost. The code is 100% yours.
Yes — that’s one of our most common builds. We build AI intake, qualification, support, and follow-up agents on the Claude Agent SDK, trained on your specific programs, qualification criteria, and voice, then connected to GHL, Calendly, your CRM, or wherever your workflow lives.
Yes — 100%. Full IP transfer is the default on every engagement. We retain no licenses, no rights, no royalties. The code lives in your repo, deploys to your infrastructure, and belongs to your coaching business entirely.
Simple intake agents: 2–3 weeks. Voice receptionist / qualifier: 2–4 weeks. Client/member portal: 5–7 weeks. Full coaching CRM or platform: 8–14 weeks. Because we use Claude Code, our timelines are typically half what traditional dev shops quote for the same scope.
Tell us at the discovery call. We use BAA-eligible vendors (Anthropic, AWS, Twilio) where required and configure logging, access controls, and data-retention policies accordingly — important for mental-health, health, and financial coaching with compliance requirements.
30-day bug-fix warranty included free on every project. After that, hire a dedicated GHL VA + developer from $700/month for ongoing maintenance, or stay on hourly retainer ($75/hr) for feature additions as your programs grow.